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Executive Leadership Development Series 2: 4 Unexpected Areas for Business Growth

May 29 @ 8:00 am - 12:00 pm


Each workshop in this segment is crafted to propel your business forward. Learn the art of creating a compelling Unique Selling Proposition (USP) that sets you apart in the market. Elevate customer satisfaction to new heights by mastering exceptional customer service. Gain financial confidence to drive strategic decisions and discover time-management strategies that maximize your efficiency.

 Session 1: Stand Out: Developing Your Unique Selling Proposition (May 29, 2024)

 Description:  Are you tired of feeling invisible in your field, of not being recognized for your talents and expertise? Are you losing potential customers to your competitors solely because your prices are higher? This workshop will teach you the art and science of identifying what sets you apart and turning that into a brand that will make you more valuable and memorable than others in your field.

Key Takeaways/Accomplishments:

  • Walk away with at least 3 tips to help find what makes you/your company unique
  • Learn how to communicate your USP to your target market
  • Create your brand presence in a few easy steps

Designed For: Owners, Project managers and anyone that supervises others.

Session 2: Exceptional Service = Exponential Growth (June 5, 2024)

 Description:  The secret to growing your business is very likely right under your nose. In fact, we have found that most businesses obliviously leave a percentage of their current revenues on the table every year. This workshop will show you a proven sales methodology that will not only bring in new customers but create repeat business for years to come.

Key Takeaways/Accomplishments:

  • How to create “raving fans” for your business (ladder of loyalty)
  • 12 steps to massive sales growth and how to apply that to your business

Designed For: Owners, Salespeople, and all Company Leaders to have a better understanding of sales & marketing

Session 3: Fundamental Financial Fluency (June 19, 2024)

 Description:  Understanding financial concepts is essential for professionals across various roles, regardless of their background. This workshop will help you quickly give you (master) the fundamentals of financial statements and develop an understanding of how they work. Participants will gain the knowledge to navigate financial discussions, make better informed business decisions, and contribute effectively to organizational success.

Key Takeaways/Accomplishments:

  • Learn how to read and interpret the key financial statements; the balance sheet, income statement (P&L), and cash flow statement.
  • Understand the principles of cost management and how it impacts profitability. Explore strategies for controlling costs and improving the financial health of a business.
  • Understand KPIs
  • Learn the importance of a dashboard and how to easily set one up for your company

Session 4: Maximizing Productivity: Time Management Mastery (June 26, 2024)

 Description:  Effective time management is a critical skill for professionals seeking to enhance productivity and achieve work-life balance. This workshop is designed to equip you with practical strategies and techniques to win back your time, prioritize tasks, and achieve your goals efficiently.

Key Takeaways/Accomplishments:

  • Tips that empower you to take control of your time, achieve your goals, and lead a more balanced and fulfilling professional life
  • Delegation strategies to help you maximize your time so you can focus on what’s most important and work ON your business and not just IN your business
  • Develop your personalized time management toolbox for maximizing productivity through effective time management

Designed For: Owners, Project managers and anyone that supervises others.


May 29
8:00 am - 12:00 pm
Event Categories:
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Amy Aldred


ABC’s Allentown Office
894 Marcon Boulevard, Suite 110
Allentown, PA 18109 United States
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Cancellation Policy: Registration is financially binding unless cancelled 1 week prior to the date of the class/event.
Read ABC East's Payment and Refund Policy


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ABC Members
$ 425.00
Non Member Registration
$ 425.00

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