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Executive Leadership Development Series 2

October 19, 2022 @ 8:00 am - 12:00 pm

$400.00 – $500.00

This is a 4 week course that will be held on Wednesday, October 19th, November 2nd, November 16th, & November 30th. Series 3 of this set of class will begin in January 2023

Session 1: Customer Service & Sales (October 19, 2022)

Most business owners are looking for the latest marketing strategy, a new source of leads, or a fairy-tale salesperson who is going to come in and turn all the prospects into customers without breaking a sweat. As awesome as these strategies sound, they rarely work out. But wait! There’s good news! The secret to growing your business is very likely right under your nose. In fact, we have found that most businesses obliviously leave a percentage of their current revenues on the table every year. This workshop will show you a proven sales methodology that will not only bring in new customers but create repeat business for years to come.


Session 2: Understanding Your Numbers (November 2, 2022)

Are you confused by your financial statements? Do you have trouble recognizing what they are telling you? This workshop will help you quickly master the fundamentals and develop a comprehensive understanding of how they work, how to interpret them accurately, and how to use their information to make more effective, better-informed business decisions that have a positive impact on your organization’s bottom line. You will also learn the importance of a dashboard and how to easily set one up for your company.


Session 3: Personal Performance (November 16, 2022)

Critical thinking is a lost art. Whether you are refining operations, evaluating strategic plans, or brainstorming better ways to assist customers, businesses with the best ideas come out on top. This workshop will teach you how to recognize key mistakes that company leaders make which undermine their effectiveness at running and growing a company.  You will also walk away with tips that you can implement immediately to improve your personal performance and help you reach your full potential to build an amazing team.  If YOU want to build an amazing team, it starts with YOU!


Session 4: What is Your USP? & Communication (November 30, 2022)

Are you tired of feeling invisible in your field, of not being recognized for your talents and expertise? Are you losing potential customers to your competitors solely because your prices are higher? Many professionals have felt the same way and decided to do something about it. The answer lies in the strength and value of your USP. This workshop will teach you the art and science of identifying what sets you apart and turning that into a brand that will make you more valuable and memorable than others in your field.

This Seminar is Hosted by ABC Member Paramount Business Development


October 19, 2022
8:00 am - 12:00 pm
$400.00 – $500.00
Event Categories:
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Amy Aldred


ABC’s Allentown Office
894 Marcon Boulevard, Suite 110
Allentown, PA 18109 United States
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Cancellation Policy: Registration is financially binding unless cancelled 1 week prior to the date of the class/event.
Read ABC East's Payment and Refund Policy


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