Employee Advocacy as a Talent Strategy: Attracting, Retaining and Developing Employees Through Social Media

ABC National regularly delivers webinars designed to support construction professionals, business leaders, and industry stakeholders through timely education and practical insight. These webinars are available to ABC members, chapter staff, and occasionally prospective members.

As a member of the Associated Builders and Contractors Eastern Pennsylvania Chapter, you have access to many of these national learning opportunities. To help connect our members with high-value content, ABC Eastern Pennsylvania has hand-selected webinars that we believe are especially beneficial to our local construction community and merit shop contractors.

For a full listing of upcoming ABC National webinars and educational programs, please visit www.abc.org.

Webinar Description:

Discover how employee social media advocacy can become a powerful talent recruitment and retention strategy. Learn how to build a strategy that benefits both your organization and your employees while elevating culture, credibility, engagement and employer brand.

Attendees will gain:

• A clearer understanding of how advocacy supports recruitment and retention through examples from ABC member companies
• Insight into the connection between advocacy and a strong employee value proposition
• Ideas for empowering employees to lead and shape advocacy efforts
• Practical steps for building an authentic, sustainable advocacy strategy

VIRTUAL EVENT: Register for this webinar through the ABC National website using the link provided. Click here to register.