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Business Development Planning

October 6, 2021 @ 8:30 am - 12:30 pm

This course is all about how to grow your construction business, whatever market sector you are in and will enable you to discover key principles and strategies to develop your sales pipeline and grow in profitability. We tech proven strategies that have worked for over many years in the construction industry.
Topics Covered Include:
Develop a Marketing Plan
  • Determine the Target Market
  • Establish a Marketing/Advertising Budget
  • Establish Customer Service Policies and Procedures
  • Research the Competition and Trends
  • Research the Products/Services/Market
  • Develop a Niche or Specialty
  • Develop the Company’s Uniqueness – How are we different
  • Develop the Company Image and Communications Materials
  • Answer the 5 Critical Sales Questions: Who, Where, What, Why & How?
  • Select Resources To Help Promote Company Image
Implement the Marketing Plan
  • Decide “How” to approach the Market
  • Ideas to Generate New Business
  • Develop Special Promotional Events
  • Select Media for Advertising
  • Select Approach to Electronic Media Forms
  • Prepare a Press Release and Advertisements in Selected Media
  • Participate in Business Activities


October 6, 2021
8:30 am - 12:30 pm
Event Categories:


Amy Aldred


ABC’s East Norriton Office
430 W Germantown Pike
Norristown, PA 19403 United States
+ Google Map

Cancellation Policy: Registration is financially binding unless cancelled 1 week prior to the date of the class/event.
Read ABC East's Payment and Refund Policy


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Suburban Philadelphia:

ABC East Norriton Office
430 W. Germantown Pike
East Norriton, Pa 19403 – map
(610) 279-6666

Harleysville Training Center
1500 Gehman Road
Harleysville, Pa 19438 – map

Lehigh Valley:

894 Marcon Boulevard
Suite 110
Allentown, Pa 18109 – map
(610) 821-9686